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Future Forward: Healthcare Content Trends for 2021 and Beyond

Join us for a half-day virtual conference on May 4 at 9:30 a.m. EST

In 2020, content professionals experienced a crash course in crisis communications, plain language and user-centered design. Creating clear, actionable content has never been more important. Building trust and engaging with your audience in a positive and reliable way are major goals for 2021 and beyond.

Join Future Forward, a virtual healthcare content conference for content professionals in the private and public sectors seeking tactics and best practices. This is not a strategy conference. You won’t hear big sky goals from our speakers. We’re focusing on data, tactics and must-do’s.

For 4 not-boring hours, expect to learn more about:

  • What content creators need to prioritize post-pandemic 
  • Patient- and consumer-focused language
  • User-centered content design
  • Search engine optimization and search engine marketing best practices
  • How to use search to build a content strategy around content gaps 

Who Should Attend?

  • Healthcare communicators 
  • Hospital marketers 
  • Government healthcare communicators
  • Anyone who wants fabulous information about the future of healthcare content 

*Ask us about group pricing

For Government Employees

  • Aha Media is a SBA-certified Women-Owned Small Business
  • DUNS: 847247116
  • CAGE: 6RER4

Speakers, Moderators and Panelists

chris boyer

Chris Boyer: For more than 10 years, Chris has worked with health systems, academic medical centers and physician practices developing digital teams and strategies for marketing.

 
kalia doner

Kalia Doner: Kalia is a health journalist and regular contributor to Doximity.com. She's also the author and co-author of 28 nonfiction books.

 
lakshmi grama

Lakshmi Grama: As Associate Director for Dissemination and Digital Communications at the National Cancer Institute, Lakshmi ensures NCI’s content is future-ready given the rapid pace of transformation in how health information is communicated.

 
ann handley

Ann Handley: Ann is a Wall Street Journal best-selling author, a popular keynote speaker, and the Chief Content Officer of MarketingProfs.

 
ahava leibtag

Ahava Leibtag: As President and Founder of Aha Media Group, Ahava has 20+ years of experience creating digital content for healthcare organizations.

carrie liken

Carrie Liken: As Yext's first Head of Industry for Healthcare, Carrie has nearly 20 years of experience in healthcare and health policy through government, legal, non-profit and for-profit sectors.

jen o'meara

Jen O'Meara: Jen is the Director of Digital Strategy with Eruptr. She brings over 10 years of digital experience in the healthcare space. Previously, Jen served as marketing manager for Holy Redeemer Health System.

anthony shop

Anthony Shop: Anthony is Chairman of the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. In 2011, Anthony co-founded Social Driver, a digital services firm.

amanda todorovich

Amanda Todorovich: As 2016 Content Marketer of the Year and 2019 Healthcare Internet Hall of Fame inductee, Amanda Todorovich is the senior director of content at Cleveland Clinic.

jared wilkinson

Jared Wilkinson: Jared has over 20 years experience in the healthcare industry. He has been a part of leading healthcare companies like Doximity, Healthgrades and Cerner.


Agenda

Ann Handley & Ahava Leibtag

9:30 a.m. 

Fireside Chat on the Future of Content

Writing for healthcare has never been more important. Trust, authenticity, and tackling BIG subjects is the challenge confronting healthcare communicators and marketers in the coming months.

Join us for this lively fireside chat where Ahava and Ann will delve into how to write with intention, how to talk to stakeholders about customer-centric language, and what the future of content marketing truly looks like.

Jen O'Meara

10:30 a.m.

Search in Healthcare: The Importance of Content and Tools for Optimal Performance 

In looking at today's healthcare consumer’s journey, there are many outside influences that impact decisions about health and care. Digital is critical, as they turn to the internet for research. Getting them to click is just the first step. What is their first response to the page? Do they immediately know through content and language that they are in the right place and you’re the expert? What tools are you utilizing to provide a positive experience? Learn strategies and tools to assist in overall traffic and customer acquisition from a company that’s worked with more than 50 healthcare clients, including Johns Hopkins, Wellspan Health and CHRISTUS.

Carrie Liken

11 a.m.

Your Digital Best: Use Data to Inform Your Questions & Answers Strategy

The pandemic taught us the importance of communicating effectively and efficiently with patients and consumers. The healthcare industry is facing new consumer expectations around finding the right information at the right moment. Intent is now key. In this session, you will learn how to look at data to employ effective strategies to understand consumer intent, how that intent changes, and how you can create content and drive timely answers to all questions. Clients and case studies include The World Health Organization, the U.S. Department of State, and the States of New Jersey and Alabama. 

Break

11:30 - 11:45 a.m.

 

Jared Wilkinson & Kalia Doner

11:45 a.m. - 12:15 p.m.

Creating Content with Stakeholder and Physician Audiences 

Doximity curates personalized content daily for its 1m+ members. What catches a subject matter expert’s attention? What inputs do you need from them to create resonant content? And how do you help them explain complex topics in customer-centered language? Tap into tips from the experts about how to write for a physician audience to capture their attention and accomplish your goals.

Amanda Todorovich, Lakshmi Grama, Chris Boyer, Anthony Shop

12:15 - 1:15 p.m.

Panel With the Experts

Hear from the content creators and managers at the forefront of healthcare today. A pandemic, a social justice movement, and an infodemic were just a few of the things they had to tackle. Learn from their experiences and predictions for the future. 

Register Now