Free Webinar

January 25, 2023  1:00 p.m. EST

Things change fast in healthcare marketing and nowhere is that truer than email. Privacy updates, subject line best practices, new open rate recommendations … the rules you followed in 2020 don’t all apply today.

 

You need to know what works and definitely doesn’t work in 2023. Join Ahava Leibtag and email expert Michael Barber for an hour of updates, ideas and examples to make your email marketing a success in 2023. You’ll learn:

  1. How to assess and increase your email deliverability
     
  2. The right CTAs to get your audience to act
     
  3. How making it easy to opt-in and opt-out can win you fans
     
  4. The importance of speaking to your audience’s pain points
     
  5. How to beat AI at its own (very lame) game – through storytelling

 

Our panelists:
 

Michael Barber, Marketing Consultant and Email Guru
 		  
Ahava Leibtag, Founder and President, Aha Media Group
 
Michael Barber is the Vice President of Marketing at Charter School Capital. Before heading there to lead the marketing team, he worked with brands like MeUndies.com, Johnson & Johnson, Church & Dwight, and Hass Avocado Board amongst others. His career began at Mighty Interactive, the agency founded by Jay Baer, and went on to hold leadership roles in strategy and planning at Sitewire, Nomadic Agency, and COHN, before establishing his own consultancy, barber&hewitt. In late 2017, barber&hewitt joined Godfrey, one of the largest B2B agencies, and Michael was named one of Marketo’s Fearless 50, an award that recognizes the top marketers around the globe driving fearless marketing and digital transformation.   Ahava, a 2020 inductee into the Healthcare Internet Hall of Fame as an Innovative Individual, has 20+ years of experience in content. She has consulted with some of the world’s largest firms to attract and grow their audiences. Ahava is the president and owner of Aha Media Group, LLC, a copywriting, content strategy and content marketing consultancy. She is also the author of The Digital Crown: Winning at Content on the Web and loves a great logic puzzle, a long game of Apples to Apples and anything that has chocolate.