Webinar: Writing About Difficult Healthcare Topics

Learn how to find the words that make a difference.


Interviewing and talking to doctors is what makes our content stand out. But after we interview subject matter experts, many of our writers need to take a break to process the information before they start writing. 


We need to remember the right words.

The ones that will fill people with hope that they’re in the right place. 

The ones that inform and empower people.

The words that make a difference.

Because what we talk when we talk about healthcare is hard. 

So how do we do it better?

In our webinar, you’ll learn how to write informative content about sensitive health concerns.

And you’ll even get a free gift: an eBook with all the tips from the webinar (and more!)

What Will the Webinar Cover?

The health topics include:

  • Addiction
  • Hospice
  • Mental health
  • Palliative care
  • Senior living
  • Vaccines

What Will You Learn?

In the webinar, Ahava Leibtag will share the strategies she’s learned from more than 10 years of creating healthcare content. She’s also compiled tips from her team of writers, editors and content strategists. We’ll share them all with you, including:

  • How to meet the user where they are in their journey
  • Real-world examples
  • SEO strategies so potential patients and their families can find the information you provide
  • Ways to create impactful and empathetic content that converts readers into patients

And you’ll even get a free gift: an eBook with all the tips from the webinar (and more!)

Mark your calendar!

Date: Wednesday, June 19, 2019
Time: 1 p.m. EST (12 p.m. CST; 10 a.m. PST)
Duration: 1 hour

Fill Out the Form to Register

Hosted by:

Ahava Leibtag, President and Founder of Aha Media Group

With more than 20 years of experience in writing, messaging and marketing, Ahava is a well-recognized content strategy and marketing expert. Ahava is the head of the Communications Committee for the Center for Plain Language and the author of The Digital Crown: Winning at Content on the Web.