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Writing About Difficult Healthcare Topics

How healthcare marketers can approach tough topics with sensitivity

When you’re a healthcare marketer, choosing your words is not just about making your content pop in search. Those words need to educate and guide your readers with compassion — especially when you’re writing about challenging, often stigmatized topics.

In this eBook, we explain how to craft caring, empathetic copy for 5 tough healthcare topics:

  • Addiction
  • Mental health
  • Palliative care
  • Senior living
  • Vaccines

Download the eBook now for tips and strategies for approaching each of these subjects with sensitivity. You’ll also learn:

  • How health communicators can help turn the tide on vaccine hesitancy
  • What palliative care is (and isn’t) and how to write about it clearly
  • How to use patient stories to connect with vulnerable audiences


Copywriting for the Web & Print

You need custom content to support your sales cycle and increase your bottom line. We take the time to understand your business objectives and audiences first, so we can write compelling content for your brand.

Content Marketing & Strategy

Build relationships with your target audiences through blogs, websites, email newsletters, social media and more. Our content strategists and writers position you as the expert in your industry, so that your prospects transform into customers.

Content Training

Our clients always say how energized their teams are after one of our customized workshops. Get excited about our digital content writing workshops. Or consider 1:1 coaching with Ahava Leibtag, Founder of Aha Media.